Gui de Freitas

Gui de Freitas

Gui de Freitas

Brands built to
|raise with confidence
Brands built to
|raise with confidence
Brands built to
|raise with confidence

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Brand Partner

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Positioning
Identity Systems
Web Experiences

Work

Approach

Ways to Work

/ Archive Collection

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Brand Partner

—
Positioning
Identity Systems
Web Experiences

*

Brand Partner

—
Positioning
Identity Systems
Web Experiences

Most companies don’t lose because the product is weak. They lose because they lack authority. They look smaller than they actually are.

Most companies don’t lose because the product is weak. They lose because they lack authority. They look smaller than they actually are.

Most companies don’t lose because the product is weak. They lose because they lack authority. They look smaller than they actually are.

A strong product presented weakly feels like a weak product. A strong company presented weakly feels like a weak company.

A strong product presented weakly feels like a weak product. A strong company presented weakly feels like a weak company.

A strong product presented weakly feels like a weak product. A strong company presented weakly feels like a weak company.

Perception moves faster than explanation.

Perception moves faster than explanation.

Perception moves faster than explanation.

Brand isn’t decoration.
It’s the advantage.

Brand isn’t decoration.
It’s the advantage.

Brand isn’t decoration.
It’s the advantage.

Brand isn’t decoration.
It’s the advantage.

I help founders and teams turn brand into leverage so they’re taken seriously when it matters most.

I help founders and teams turn brand into leverage so they’re taken seriously when it matters most.

— Fundraising

— Launching

— Entering a new market

— Attracting senior hires

— Repositioning against competitors

— Fundraising
— Launching
— Entering a new market
— Attracting senior hires
— Repositioning against competitors

When positioning, identity, and experience move together, the brand stops being something you explain and starts being something people recognize instantly.

Most brands don’t struggle because of bad ideas — they struggle because foundation, direction, and execution drift apart.

The result is subtle but expensive: brands that feel smaller than the business behind them, marketing that works harder than it should, and hesitation when decisions need to be made.

Through clarity and consistency across every touchpoint, companies start to look as serious as they actually are. Harder to overlook.

When positioning, identity, and experience move together, the brand stops being something you explain and starts being something people recognize instantly.

Most brands don’t struggle because of bad ideas — they struggle because foundation, direction, and execution drift apart.

The result is subtle but expensive: brands that feel smaller than the business behind them, marketing that works harder than it should, and hesitation when decisions need to be made.

Through clarity and consistency across every touchpoint, companies start to look as serious as they actually are. Harder to overlook.

Brand as leverage

Brand as leverage

Brand as leverage

Brand as leverage

Nature's Touch

Designing a scalable web experience for the world's largest supplier of frozen fruits and vegetables.

Designing a scalable web experience for the world's largest supplier of frozen fruits and vegetables.

Greencoast Power

Repositioning a solar energy and electrical company through brand and web transformation.

Repositioning a solar energy and electrical company through brand and web transformation.

Ally Global Foundation

Redesigning a nonprofit brand identity system to reflect its new positioning and global presence.

Redesigning a nonprofit brand identity system to reflect its new positioning and global presence.

Hero Network

Developing a foundational brand system and visual language for a media-tech storytelling venture.

Developing a foundational brand system and visual language for a media-tech storytelling venture.

Trinity Western University

Designing a cohesive institutional brand system and visual language for a leading Christian university.

Designing a cohesive institutional brand system and visual language for a leading Christian university.

Veto Creative Agency

Repositioning and redesigning a creative agency brand to elevate perception, clarity, and competitive positioning.

Repositioning and redesigning a creative agency brand to elevate perception, clarity, and competitive positioning.

Selected Collaborations

A selection of brands I’ve contributed to across brand, design, and digital work — partnering with founders and teams directly or collaborating with agency partners, from startups to growing companies and established organizations.

Industries Experience

Tech Startups
Clean & Renewable Energy
Education
DTC & CPG Brands
NonProfit
Service Businesses

Raising, launching, or getting ready to scale?

Raising, launching, or getting ready to scale?

Raising, launching, or getting ready to scale?

Turn Brand into Leverage

Turn Brand into Leverage

Ways to Work Together

I take on a limited number at a time to stay close to the work.

When it matters,
stronger brands decide.

When it matters,
stronger brands decide.

When it matters,
stronger brands decide.

[ EARLY-STAGE BRANDS ]

Brand
Sprint

Brand Sprint

Brand Sprint

Brand Foundation + Launch-Ready System in 3 weeks

For early-stage or transitioning brands where credibility and perceived value can’t wait. When perception directly impacts decisions, valuation and traction.

A focused brand system structured to move brands from intent to authority — fast. Built to earn trust in decisive moments, when raising, launching, or entering the market.

Moments when looking small costs the next business stage.

For early-stage or transitioning brands where credibility and perceived value can’t wait. When perception directly impacts decisions, valuation and traction.

A focused brand system structured to move brands from intent to authority — fast. Built to earn trust in decisive moments, when raising, launching, or entering the market.

Moments when looking small costs the next business stage.

$16,000 [ Flat ]

$16,000 [ Flat ]

What's included

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What's included

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[ SCALING & ESTABLISHED COMPANIES ]

Ongoing
Partner

Ongoing Partner

Ongoing Partner

Structured, Ongoing Senior Brand & Digital Engagement.

For growth-stage and established brands that need clarity, consistency, and execution working in sync — without fragmented scopes or the overhead of hiring full time.

Structured to strengthen the brand as the business grow — evolving assets, refining standards, and aligning execution so momentum compounds instead of erodes.

Moments when brand dilution and slow scoping cycles become expensive.

For growth-stage and established brands that need clarity, consistency, and execution working in sync — without fragmented scopes or the overhead of hiring full time.

Structured to strengthen the brand as the business grow — evolving assets, refining standards, and aligning execution so momentum compounds instead of erodes.

Moments when brand dilution and slow scoping cycles become expensive.

$6,500 [ Monthly ]

$6,500 [ Monthly ]

[ CUSTOM PROJECTS ]

Flexible
Scope

Flexible Scope

Flexible Scope

Project-based, focused senior direction and execution.

For brands with specific challenges that require thoughtful exploration, strategic depth, and precise execution — where clarity and impact move the things forward.

Solving the right problem, at the right time. Typical projects include rebrands, packaging, design systems, UX & UI, digital initiatives, Web & Shopify experiences.

Moments when not solving become a growth bottleneck.

For brands with specific challenges that require thoughtful exploration, strategic depth, and precise execution — where clarity and impact move the things forward.

Solving the right problem, at the right time. Typical projects include rebrands, packaging, design systems, UX & UI, digital initiatives, Web & Shopify experiences.

Moments when not solving become a growth bottleneck.

$5k — $40k [ Avg. Price ]

$5k — $40k [ Avg. Price ]